Image & Marketing Resources
Branding workshops have provided sustainability techniques to hundreds of teams who have attended our 29 Imagery & Marketing workshops, 9 of which were held at World Champs since 2011.
[ some of these are large files, right-click to download ]
- 2019 FIRST LEGO League Team Identity Edition pdf
- Big Bacon Image Workshop 2019 pdf
- Big Bacon Image Workshop 2018 Powerpoint
- Big Bacon Image Workshop FIRST LEGO League Version 2017 Powerpoint
- Big Bacon Image Workshop 2017 Powerpoint
- 1902 Chairman’s Resources
- 2017-18 Marketing Packet
Videos from 2017 & 2016 FIRST World Championships Workshop
We had a full room and nearly an hour of great questions following the presentation.
About FIRST Team Imagery & Branding
Imagery is not a logo or color.
It is everything you do as a team.
It is the culture of your team.
Whether your team is all about the Pink suits, furry hats, khaki’s and polos or jeans and a baseball tee with a snazzy pair of pig ears, your image and culture is yours and needs to be protected and nurtured.
Know Who You Are as a team and that will be your image. Meet as a team and form a mission statement, create goals, identify what is important to your team, and establish guidelines of how your team presents itself. Elements of Strategic Planning can be helpful in defining who you are and what you aim to be.
In FIRST, the primary marketing tool of your team is usually the team shirt. It identifies you and can be of value when traded at competitions. Some teams also have buttons, cheese wedge hats, bright blue pants, bee antennae, tiger ears or other team related accessories.
Also decide on your additional marketing tools: business cards, pit design elements, tri-folds, flyers, marketing packets, inflatable aliens… things you might need to present yourself to the FIRST community and to your local community.
Use your logo and colors in everything you do:
shirts | buttons | print | signage | website | social media | videos
Maintain control of your image by being clear about the proper use
of logo, colors, team name and tagline elements.
Create a branding document to clarify proper use of your logo, team name and additional elements.
Some items of interest to address in your branding guidelines include:
- Your team fonts
- Your team colors in CMYK, PMS, RGB and Hexadecimal
- Complimentary colors and fonts
- Grayscale regulations
- Proper use on dark backgrounds
- Minimum sizing (should always be readable)
- Any acceptable variations of your logo
- Spacing regulations around your logo in relation to other content
- Logo on promotional materials
- Proper use of your clever tagline/motto
- How to incorporate you Team number
- Examples of “Do Not’s” for example changing color, borders, distortions, additional elements to logo, distracting backgrounds, using wrong fonts, and stretching size beyond acceptable resolution.
Identify Your Team Colors
Visit/ask your shirt or printing company for the specific Pantone colors your team uses. You can then use those Pantone colors with an online converter to find the equivalent RGB for use online and in Microsoft programs, CMYK for use in graphics programs for print, and Hexadecimal values for web use. – Converting Colors Tool
Team Logo Files
Provide your team members with multiple types of easy to access logo files like jpgs, pngs, and vector files.
- pngs and gifs can be created as transparent images for use on multiple color backgrounds.
- vector graphics can be increased to any size as needed and are usually converted to an eps, pdf, or svg file, but not all eps, pdf and svg files are vector files.
- jpgs, gifs, pngs are raster graphics, meaning there are limits to size use.
FIRST Branding Guidelines
You should be familiar with the FIRST Branding Guidelines to make sure you use the FIRST logo properly as well.
FIRST Branding can also be a helpful guideline to creating your own guidelines.
Recommended team branding resources
About 1902 Imagery
Since our beginning in 2006, when Exploding Bacon was founded with the unique name, iconic logo, and bright orange and green colors… our pig on the rocket and consistent branding has gained us recognition throughout the FIRST community and local communities.
Exploding Bacon 1902 won 4 Regional Imagery awards, the 2013 World Championship Kamen Family Imagery Award and placed in the top 4 for the World Championship Digital Media Award in 2014.
Our Big Bacon Theory of Image and Marketing has been presented 29 times, 9 of those at FIRST World Championships. Our presentation was put together based on the lessons we learned marketing our team. The topics included were originally developed to provide helpful information for FRC teams to coordinate their marketing, imagery efforts and Chairman’s materials. Since 2011, our students have presented and regularly review the presentation material for recommendations to keep it current and useful.
The presentation has evolved to be a helpful resource for all FIRST Teams.
Oink Oink, Boom!
If you have any questions please contact us with the form below or email us at firstname.lastname@example.org
Big Bacon Image Workshop Presented 29 times
- 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019 FIRST World Championships
- Orlando Regional 2013, 2014, 2015, 2016, 2017 & 2018, 2019
- 2017 & 2018 Florida FIRST LEGO League Coaches Conference
- Bayou Regional 2017
- Inaugural Rocket City Regional 2016
- Bacon’s Unofficial FRC Kickoff 2013, 2014 and 2015
- South Florida Regional 2014
- Panther Prowl 2013 and 2014
- Trinity Prep Mock Kick-off, 2011
- Tempest-n-Tampa (TNT), 2011
- South Carolina Robotics Invitational and Workshops (SCRIW), 2011
Send Us Your Questions & Comments
If you have attended one of our workshops, we would be grateful if you would take the time to click on the link at the top and complete the survery!